King King

Rocket Science have been handling the online side of this UK blues rock band’s marketing campaign. The band have been gigging non-stop to promote their album ‘Standing in the Shadows’ so online content has to be carefully planned each week.

Planning Facebook posts is essential to keep a consistent message, which has been made more effective by using the band’s branding on everything. Promoting radio shows, and then ‘listen again’ of radio shows, pre-promoting live shows, and then reviews of shows, fan pictures and behind the scenes images, plus magazine interviews and reviews is a hectic job for a busy band.

The band had plenty of interviews and blog mentions. One trick is to pull out a phrase or quote from the article to reinforce the message, alongside a graphic, to get a stronger ranking in Facebook:

The band won big at the British Blues Awards:

King King get a great response live. Here’s one way of showing the impact at a festival in Ottowa Canada:

When a session for Radio 2 came in, the fan engagement via social media resulted in a big sales spike. And this is no pop act but a more mature audience being persuaded to buy!